Instagram is a digital scrapbook mixed with a never-ending reality show where
celebrities and everyday people share their life in a phone-shaped frame. This
platform is the perfect place to showcase your brand, products or services.
It can also be a valuable tool for businesses and freelancers to gain new clients or
customers. If you’re just starting out, here are a few tips on how to Increase
- Use Relevant Hashtags
Hashtags are one of the best ways to attract new followers. However, you must use
relevant hashtags that are related to your brand and products. Also, avoid using
hashtags that are too general or competitive.
For example, if you’re a fitness studio, try using hashtags like #FitnessClass or
#Workout. These will help your posts reach more people in the fitness community.
You can also use hashtags on Instagram Stories to increase your visibility. However,
make sure that you hide them behind a sticker or gif. This way, you can keep your
Instagram feed clean and professional.
It’s also a good idea to research the hashtags used by your competitors. You can
even copy their hashtags to get started. Just be sure not to copy their content, as
this would be considered plagiarism. Also, remember to store the groups of hashtags
you’re using in a convenient location, such as your email program or Google Drive.
This makes it easier for you to post new Instagram images optimized for these
hashtags on the go.
- Create a Beautiful Profile Picture
When new visitors come to your Instagram page, your profile picture is the first thing
they notice. It leaves a lasting impression and encourages them to follow your
It is important to create an aesthetic profile picture because it reflects your brand or
business in a positive way. It also tells your visitors what kind of content you post,
which is an essential aspect when it comes to increasing your Instagram followers.
Choosing a beautiful image with a clear background can make your photo more
noticeable on Instagram. It is also recommended to use a photo editing software to
improve the quality of your photos and remove any unwanted backgrounds.
It is also important to choose an image that fits the size of your profile picture.
Instagram only allows up to 110×110 pixels, and your photo will be cropped if it is
larger than this. It is also recommended to use a professional photographer for
personal photos and graphic designers for branded images.
- Engage with Your Followers
Creating an engaging Instagram presence takes time, but it’s worth it. Be sure to
keep analyzing your progress, making changes where necessary, and optimizing
your profile.For more info, do visit this websitelenostube.
Talking to your audience is an important part of your engagement strategy. Whether
it’s responding to a comment from a follower or using the questions sticker in
Stories to host a quick poll, this helps you get to know your followers and understand
what content they’re interested in. Yogurt brand Chobani is a great example of this,
frequently responding to their followers’ comments and questions.
User-generated content (UGC) is another powerful tool for driving organic
engagement and brand awareness on Instagram. For example, a UGC campaign
featuring real customers, like this one from skincare brand Drunk Elephant, can help
build social proof and trust. You can also use apps like Wisestamp to include
clickable Instagram icons in your email signatures, which will help increase your
follower count and engagement.
- Promote Your Account
Using the insights available on Instagram can help you discover the best days and
times to post to your account. Posting during these peak times can help you reach
more people and increase your engagement.
Another way to promote your account is by sharing user-generated content. This
type of content can boost your engagement and reach, and it is often shared by
other accounts to their followers. In addition, creating shareworthy content is a great
way to attract new followers and grow your Instagram following. This type of content
can include things like memes or videos that are funny or clever.
Using these tactics to increase your Instagram follower count will take some time,
but they can be effective in building a quality audience of potential customers. Just
remember to be patient and consistent with your efforts, and you will see results
over time. Best of luck! —Kristen Sullivan is Senior Managing Editor at WordStream,
where she helps business owners with their digital marketing strategy.